Introduction
Choosing the right email marketing platform is one of the most important decisions for growing businesses. With so many providers available, it's easy to get lost in features, pricing, and promises. Two names that often come up are MailCub and MailerLite.
In this guide, we'll give you a side-by-side look at both platforms — covering features, pricing, deliverability, and scalability. By the end, you'll know which solution best supports your business goals in 2025.
MailerLite
MailerLite is known for being beginner-friendly with:
- A clean drag-and-drop email builder.
- Pre-designed templates.
- Simple automation rules.
- A free plan for small lists.
While it's a solid option for freelancers and very small businesses, limitations in automation depth, deliverability, and infrastructure often become an issue for scaling companies.
MailCub
MailCub takes a business-first approach, focusing on:
- Enterprise-grade deliverability through optimized servers.
- Advanced automation workflows beyond the basics.
- Compliance and accessibility built into campaigns.
- Transparent pricing designed for long-term scalability.
- Dedicated support to help businesses grow.
Feature Comparison
| Feature | MailerLite | MailCub |
|---|---|---|
| Email Editor | Beginner-friendly | Professional-grade with customization |
| Automation | Basic rules | Advanced workflows & triggers |
| Deliverability | Standard shared | Optimized infrastructure |
| Scalability | Limited | Built for startups → enterprises |
| Pricing | Increases with subscribers | Transparent, growth-friendly |
Pricing
MailerLite is attractive early on, but pricing rises as your list grows.
MailCub, on the other hand, ensures predictable, flat pricing so businesses can scale without worrying about hidden costs.
Which Should You Choose in 2025?
If you're an individual creator or very small team, MailerLite works fine. But if you need a platform that can grow with your business and provide consistent performance, MailCub is the stronger long-term choice.
