Email Marketing 2025: What It Is, Why It Matters & How to Succeed

Introduction

Email marketing remains one of the most cost-effective digital marketing channels, generating an average ROI of $36 for every $1 spent. Whether you're running a small business or managing enterprise campaigns, email allows you to reach customers directly, build relationships, and drive conversions.

In this guide, we'll explain what email marketing is, explore its different types, highlight benefits, and share how you can get started with MailCub's powerful automation tools.

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What is Email Marketing?

Email marketing is a direct digital marketing strategy where businesses send targeted messages to customers and prospects through email. These emails can:

• Promote products and services.
• Share updates and announcements.
• Deliver transactional confirmations (e.g., order receipts, password resets).
• Build brand loyalty and engagement over time.

Unlike social media, where algorithms control visibility, email gives you a direct line to your audience's inbox, making it one of the most reliable channels for long-term engagement.

Types of Marketing Emails

1. Promotional Emails

Used for special offers, discounts, product launches, or seasonal campaigns.  Example: A Black Friday email offering 20% off all products.

2. Informational Emails (Newsletters)

Sent on a regular basis to share company news, insights, and content.  Example: A monthly newsletter featuring industry trends and product tips.

3. Retention Emails

Designed to keep customers engaged and reduce churn.  Example: A win-back campaign for inactive users with a personalized discount.

4. Transactional Emails

Triggered automatically after a customer action.  Examples: Order confirmations, shipping updates, password resets.

Benefits of Email Marketing

1. High ROI – Among the top-performing channels for revenue generation.
2. Cost-Effective – Reach thousands at a fraction of the cost of ads.
3. Scalable – Works for both startups and large enterprises.
4. Personalized & Targeted – Segment audiences for tailored campaigns.
5. Measurable – Track open rates, clicks, and conversions easily.

How to Do Email Marketing (Step-by-Step)

1. Build Your Contact List – Use signup forms, lead magnets, and customer opt-ins.
2. Choose the Platform – Use MailCub for marketing + transactional emails in one place.
3. Segment Your Audience – Group contacts by behavior, location, or interests.
4. Create Engaging Content – Use clear subject lines, concise copy, and strong CTAs.
5. Automate Your Campaigns – Set up welcome emails, drip campaigns, and transactional triggers.
6. Track & Optimize – Use analytics stats to test subject lines and improve deliverability.

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Email Marketing Best Practices

• Focus on mobile-friendly templates.
• Avoid spam triggers (e.g., excessive caps, misleading subject lines).
• Personalize content using customer data.
• Maintain a clean email list by removing inactive subscribers.

Why Choose MailCub for Email Marketing?

With MailCub, you get:

• Enterprise-grade deliverability (SPF, DKIM, DMARC).
• Advanced automation for B2B, SaaS, and e-commerce.
• Marketing + transactional emails in one platform.
• Transparent pricing starting at $9/month.

Signup with MailCub Email Marketing today to get the tools you need to reach your customers and grow your business.

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Conclusion

Email marketing is one of the most powerful tools in digital marketing, helping businesses nurture leads, retain customers, and boost sales. While there are many platforms available, MailCub offers the best balance of affordability and scalability, making it the ideal choice for businesses in 2025.